Social Awareness through New Media

Niket Mehta Research Scholar and Assistant Professor, Department of Animation and Multimedia, Birla Institute of Technology, Mesra, Ranchi, Extension Centre Noida, Uttar Pradesh, INDIA Dr. Suparna Dutta Associate Professor, (Humanities), Department of Management, Birla Institute of Technology, Mesra, Ranchi, Extension Centre Noida, Uttar Pradesh, INDIA Dr. Asit Bandyopadhyay Associate Professor, Department of Management, Jaypee Business School, Noida, INDIA __________________________________________________________________________________________ Abstract: Today we are living in a networked world where everybody is 'connected' to others through various modes of communication. New tools and techniques of communication have made this world a small place. The prevalent new media culture of computer-mediated forms of production, distribution and communication has revolutionized the communication. It has eased all the stages of communication, including acquisition, manipulating, storage and distribution. Current technological advancements in the field of communication have paved ways for digital multimedia-rich communication and communication has become more informative and rich with entertainment and engaging content. After experiencing the Internet revolution, we are already taking our initial steps into the virtual world revolution. Just like the World Wide Web had forced content creators to reconsider how they craft and distribute their messages, the rapidly developing virtual world, or 3D Internet, is changing the game again. There is strong need to design and develop effective digital modes or content for communication to address social concerns. This paper explores and brings conclusions through literature review and qualitative studies about the possibilities of social message communication through digital ways.